BUILT FORTHE CAMERA.

Designed and dressed a whimsical spring garden at the Hilton residence for Paris Hilton's Easter and Mother's Day editorial, shot by Ashley Osborn and produced by 11:11 Media. We built the world in five days from brief to shoot: a lawn of oversized pastel eggs and inflatable bunnies and ducks, a white picket fence stacked with hydrangea and wildflower florals, a wildflower meadow for the beauty frames, and a full prop kit down to the baskets. The installation landed so well that the family kept it in place for their own Easter celebration, and Paris has brought us back three more times since, including the Parivie beauty shoot. Her own TikToks shot on the set have passed 3.7 million views.

Led production design for Google Photos' video recap campaign featuring K-pop star EJAE. Full scope: set design, prop and furniture sourcing, and complete set dressing across multiple color stories. Every visual element curated to support a clean, lifestyle driven aesthetic aligned with the brand.

Collaborated with The Original Southside on their launch ad campaign. Scope included prop sourcing, styling, and custom vinyl wraps that reinforced a modern twist on the classic 1920s Southside cocktail. The campaign and product were later named among Forbes' Best Canned Cocktails.

Transformed a vacant office building into the world of the 'SUNNYD' music video for Whethan and Emei. We worked with the bones of the space, trucking in custom props, branded vinyl, and layered dressing. Empty corridors, lobbies, and offices became distinct performance and narrative beats inside the track's saturated Sunny D palette.

Designed and fabricated two giant red speakers as the signature set piece for FRAIM Freestyle, the Brooklyn shot freestyle rap series from FRAIM, an NYC media brand covering hip-hop and art. Each cabinet is an oversized hip-hop speaker stack: a boxed wood shell with two black woofers set into the face and a faceted red horn crate on top, finished in a flat saturated red so it reads as one graphic block on camera. Built in our NYC shop and delivered as a two piece backdrop that frames every artist at the desk, the set has carried the whole first season, including Lord Sko, LIFEOFTHOM, ANKHLEJOHN, Andre Lawrence, Radamiz, and Nelovesbias. Across Instagram, YouTube, and TikTok, season one has pulled more than 325K views, 12K likes, and 1K comments with the speakers in frame.

Set design for Crisscut New York's "Buy yourself the diamonds. You earned them." campaign film, a self purchase spot for the Manhattan diamond house behind the patented Crisscut. We designed and dressed the world of a corner office with the Empire State Building in the window: a heavy executive desk under a green banker's lamp, a cream rotary phone, a period beige computer and keyboard, an abstract canvas on the wall, and a desktop layered with ring sketches and technical drawings so the jewelry sits inside a story about a woman who runs the room. Every prop was sourced and placed to hold up in extreme close up, from the Crisscut New York nameplate to the drawings under the rings, while the palette stays warm and restrained so the stones are the brightest thing in frame.

Rebuilt the pool scene from Jennifer's Body as a working set for an editorial photo shoot. We framed a roughly 20 by 20 foot structure around a functional above ground pool, then aged it into a derelict municipal pool: tiled walls distressed and stained to read as decades old, a numbered lane marker, moss and vines creeping through the grout, and the film's HOPELESS graffiti sprayed across the wall. Built and dressed on location so the talent could shoot in and out of the water, the set carries the whole story of the scene in a single frame.